SEBAS SUAREZ GNECCO
Copywriter
UNOFFICIAL
GOALS
With an average of 16.8 missed goals per game, Colombia has one of the least goal scoring leagues in South America. A sad fact that takes away the joy from fans.
So, as an iconic sponsor, Aguila created goal-shaped mats and placed them next to the goal posts. This way every time a player missed a goal, fans scored a beer discount.
THE MOST
WANTED
PORTRAIT
In Soacha, Colombia's largest municipality, more than 164 crimes occur every day and, although the police do what they can, the spoken portraits are still handmade in 2021.
However, we found a low-cost technology with high levels of customization: video games.
PROMOS
DE BARRIO
Colombia is a very diverse country and people's behaviours easily change from one neighbourhood to another. This means that a nationwide promotion does not work to connect with all Colombians. That's why shopkeepers prefer to create their own hand-made promotions rather than using the branded assets we share.
But if they know better than we do which promotions work best for them, then we should make them part of our team and allow them to create their own posters with our brand assets.
THE FLIP
50% of women give up on a professional sports career without even trying. 25% continue to strive for that dream. But only 8% succeed. Coincidentally, our logo is a direct mirror of this statistic.
So we flip the logo around to turn the problem on its head and bust the most important statistic: girls achieving a professional sports career.
POLITICALLY
INCORRECT
During the 2022 presidential elections in Colombia, everyone was talking about the candidates' ridiculous investment in billboards. However, none of these promises reassured Colombians about the most important thing: their savings.
Using the same media, we warned people and showed them that the best alternative to face the change of government was changing currency.
FRIEND
YEARS THEORY
Let's be honest, friends change over the years and there are two reasons why they do it: time and space. When you grow up, you don't have enough time to share the same space with your friends.
Variables that make you live in two parallel dimensions.
That's why we created ''Friends Years Theory''.
that helps you to make up the lost time with your friends. Because here or anywhere in the universe time can change friends, but not friendship.
BARBIE CROWN
Since Barbie's premiere we noticed that her wardrobe was missing the most important piece: a Burger King crown.
CHECK
THEM BEFORE
IT HURTS
Did you know that human empathy allows humans to feel each other's pain, which is why men check their balls when someone else hits them.
We took advantage of this to create a campaign that seeks to educate Colombian men about the importance of preventing testicular cancer before it hurts.
MOVE YOUR MONEY
NOT YOURSELF
The characters on the Colombian banknotes are standing. But now they can rest easy because thanks to Transfiya, Colombians can move their money without moving from where they are.
FRIENDSHIP
PREDICTIONS
In 1929, three friends carefully selected the perfect ingredients to create Poker beer, a beer with a perfect two-finger foam to preserve its unique flavor until the last drop. That recipe has remained unchanged for 95 years. And while we cannot predict the future with certainty, we can assure Colombians that our unique taste will remain exactly the same for many years.
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