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I'm Sebastian, a Colombian Senior Copywriter at MullenLowe Global.

Deeply passionate about unleashing the power of creativity to shape and influence pop culture. With over a decade of experience as a Copywriter, my strong foundation in creative and copywriting skills allows me to consistently deliver compelling and engaging ads. My expertise in creativity and my presentation skills enables me to effectively communicate and pitch ideas to clients, bringing their visions to life. Passionate for storytelling and armed with a keen eye for detail, I'm confident in my ability to deliver creative solutions that not only meet but exceed client expectations. I had collaborated with some of the most relevant brands in the market, leading developing both digital and traditional campaigns that leave a lasting impact.

I take pride in the fact that my work has been acknowledged and awarded at prestigious international festivals such as Cannes Lions, D&AD, London International Awards, The One Show, Clio Awards, Eurobest, El Ojo de Iberoamérica, Effie Latam, Effie Colombia, Festival El Dorado, Young Lions, and more. These accolades stand as a testament to the impact and effectiveness of the campaigns I've been part of, reinforcing my commitment to consistently delivering top-notch work.

MullenLowe Global

Senior Copywriter
July 2025 - Present

Copywriter
March 2024 - July 2025

David Bogotá

Senior Copywriter
January 2022 - January 2024

Gut Miami

Copywriter Intern
October  2021 - January 2022

Sancho BBDO

Senior Copywriter
January  2019 - October 2021

Mid-weight Copywriter
August  2018 - January 2019

McCann Colombia

Jr Copywriter
August  2016 - August 2018


Copywriter Intern
June  2016 - August 2016

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EL OJO DE IBEROAMÉRICA

IT'S PART OF THE GAME - PERSIL

Gold - Latin Ideas For The World, 2025

 

UNLOCK YOUR GREEN FLAG - KNORR

Shortlist - Digital & Social, 2025
Shortlist - Creative Data, 2025
Shortlist -Eficacia, 2025


 

DELIVER BETTER - KNORR

Shortlist - Gráfica, 2025
Shortlist - Digital & Social, 2025
Shortlist -Digital & Social, 2025


 

MOD THE VEG - KNORR
Shortlist - Experienciales de Marca y Activación, 2025



YOUNG TALENTS

Shortlist - Jóvenes Profesionales, 2023

Shortlist - Jóvenes Profesionales, 2018

CANNES LIONS

IT'S PART OF THE GAME - PERSIL UK

Bronze - Print & Publishing / Consumer Goods, 2025
Shortlist - Print & Publishing / Social Behaviour, 2025

​Shortlist - Print & Publishing / Cultural Engagement, 2025

​Shortlist - Outdoor / Consumer Goods, 2025

​Shortlist - Outdoor / Consumer Goods, 2025

​Shortlist - Outdoor / Consumer Goods, 2025

​Shortlist - Outdoor / Social Behaviour, 2025
 

#UnlockYourGreenFlag - KNORR

Shortlist - Creative Data / Social Data & Insight, 2025

Shortlist - Creative Data / Social Behaviour, 2025

Shortlist - Social & Creator / Multi-Platform Social Campaign, 2025

Deliver Better - KNORR

Shortlist - Direct Lions / Use of Print/Outdoor, 2025

Shortlist - Direct Lions / Co-Creation & User-Generated Content, 2025


UNOFFICIAL GOALS - CERVEZA AGUILA

Bronze - Classic: Outdoor Lions, 2023

Shortlist - Engagement: Direct Lions, 2023

Shortlist - Experience: Brand Experience & Activations Lions, 2023

PROMOS DE BARRIO - CERVEZA POKER

Shortlist - Experience: Creative Commerce Lions, 2023

THE MOST WANTED PORTRAIT - ALCALDÍA DE SOACHA

Bronze - Engagement: Direct Lions, 2022

D&AD

UNOFFICIAL GOALS - CERVEZA AGUILA

Wood Pencil - Experiential  / B2C Activations 

Wood Pencil - Commerce / Live
Shortlist - Commerce / Promotion

Shortlist - Direct / Events

EUROBEST AWARDS

PRINCESSES ON PERIODS
Gold - Glass The Award for change, 2024

LONDON
INTERNATIONAL AWARDS

PROMOS DE BARRIO - CERVEZA POKER

Gold - Creativity In Business to Business, 2023

EL SOL FESTIVAL

PROMOS DE BARRIO - CERVEZA POKER

Silver - Digital & Mobile / Best Use of Community and User Generation Content, 2024

Bronze - Brand Experience & Activation / Loyalty, Cross-selling and Upselling, 2024

Shortlist - Brand Experience & Activation / Innovation, 2024

THE ONE SHOW

#1 Copywriter in Colombia, 2024
#5 Copywriter in Latin America 2024
#1 Copywriter in Colombia, 2022
#11 Copywriter in Latin America, 2022


UNOFFICIAL GOALS - CERVEZA AGUILA
Silver - Direct Marketing / Commerce, 2024
Bronze - Experiential & Immersive / In-Person Events, 2024
Merit- Experiential & Immersive / Commerce, 2024
Merit - Experiential & Immersive / Use of Media, 2024
Merit - Out of Home / Experiential & Immersive, 2024
Merit - Out of Home / Use of Media, 2024
Merit - Brand Entertainment / Commerce, 2024

Merit - Direct Marketing / In-Person Events, 2024

PROMOS DE BARRIO - CERVEZA POKER
Silver - Interactive Online & Mobile / Utility, 2024
Bronze - Out of Home / B2B Communications, 2024
Bronze - Creative Use of Technology / Creative Tool, 2024
Merit - Creative Use of Technology / Commerce, 2024
Merit - Direct Marketing / Websites & Mobile, 2024
Merit - Print & Promotional / B2B Communications, 2024


THE MOST WANTED PORTRAIT - ALCALDÍA DE SOACHA
Silver - Innovation Gaming, 2022 Bronze - Out Of Home, 2022

CLIO AWARDS

PRINCESSES ON PERIODS - DORIVAL

Silver - Branded Entertainment & Content 2025

UNOFFICIAL GOALS - CERVEZA AGUILA

Gold - Experience & Activation, 2024
Silver - Branded Entertainment & Content, 2024

Silver - Experience & Activation, 2024

Silver - Out of Home, 2024

Silver - Out of Home, 2024

Bronze - Media, 2024

Bronze - Media, 2024

PROMOS DE BARRIO - CERVEZA POKER

Silver - Creative Commerce, 2024
Bronze - Creative Business Transformation, 2024

Bronze - Digital / Mobile, 2024

Shortlist - Creative Commerce, 2024

THE MOST WANTED PORTRAIT - ALCALDÍA DE SOACHA

Silver - Games, 2022
Bronze - Out Of Home, 2022

FESTIVAL EL DORADO

UNOFFICIAL GOALS - CERVEZA AGUILA

Gold - Creative Effectiveness, 2024

Grand Prix - Entertainment For Sports, 2023

Grand Prix - Brand Experience & Activation, 2023

Gold - Entertainment For Sports, 2023

Gold - Outdoor, 2023

Gold - Outdoor, 2023

Gold - Outdoor, 2023

Silver - Media, 2023

Silver - Media, 2023

Silver - Direct, 2023

Silver - Creative Commerce, 2023

Silver - Brand Experience & Activation, 2023

PROMOS DE BARRIO - CERVEZA POKER

Grand Prix - Creative Commerce, 2023

Grand Prix - Business Transformation, 2023

Gold - Digital & Mobile, 2023

Gold - Direct, 2023

Gold - Media, 2023

Gold - Brand Experience & Activation, 2023

Silver - Creative Commerce, 2023

Bronze - Brand Experience & Activation, 2023

POLITICALLY INCORRECT - AIRTM

Silver - Copywriting for Outdoor, 2022

Bronze - Financial Services, Outdoor, 2022

LOVE SPOTS - BON YURT

Bronze - Outdoor, 2022

FRIEND YEARS THEORY - CERVEZA POKER

Shortlist - Film, 2022

 

THE MOST WANTED PORTRAIT - ALCALDÍA DE SOACHA

Shortlist - Outdoor, 2021

Shortlist - Digital, 2021

IF ORANGES COULD TALK - FRESCAMPO

Bronze - Brand Experience & Activation, 2020

 

YOUNG GOLDS

Bronze - Young Golds Digital, 2020

YOUNG LIONS COLOMBIA

BLANCOX UNISEX - BLANCOX

PR, 2024

Gold

INVISIBLE DESTINATIONS - GRUPO ÉXITO

PR, 2020

Bronze

PLAYBACK - PONY MALTA

Students, 2018

Shortlist 

EFFIE COLOMBIA

FRIEND YEARS THEORY - CERVEZA POKER
Gold - Youth Marketing, 2023
Shortlist - Alcoholic Beverages, 2023
Shortlist - Renaissance, 2023


PROMOS DE BARRIO - CERVEZA POKER
Bronze - Low Budget, 2023
Shortlist - Omnichannel Shopper Solution, 2023
Shortlist - Performance Marketing, 2023


THE MOST WANTED PORTRAIT - ALCALDÍA DE SOACHA
Gold - Seasonal Government and Public Services, 2022
Shortlist - Positive Change Social/Environmental Good Not for Profit, 2022

SER INTENSO PAGA - ACH COLOMBIA
Silver - Financial Services, 2021
 
ENERGÍA PARA CONSTRUIR - ECOPETROL
Shortlist - Renaissance, 2021

PROUDUCTS - GRUPO ÉXITO
Gold - Commerce and Retail, 2020

IF ORANGES COULD TALK - GRUPO ÉXITO
Bronze - Brand Experience, 2020

PÓNTELA POR EL BARRIO - GRUPO ÉXITO
Shortlist - Brand Experience, 2020
Shortlist - Positive Change, 2020

ANSIEDAD - CHICLETS
Bronze - Seasonal Marketing, 2019

LÜZER'S ARCHIVE

#6 COPYWRITER IN COLOMBIA

Featured - Edition 1 + 2 2021

MOVE YOUR MONEY, NOT YOURSELF - ACH COLOMBIA

Featured - Edition 1 + 2 2021

THIS FRIDAY SHOULD NOT BE BLACK - ACH COLOMBIA

Featured - Edition 1 + 2 2021

CHECK THEM BEFORE IT HURTS - LCCC

Featured - Edition 5 + 6 2020

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