AIRTM

DAVID The Agency

To encourage more Colombians to convert their savings to dollars with Aritm, we created a campaign featuring representations of U.S. currency on President Joe Biden. The message is clear: regardless of who you are, having access to U.S. dollars is essential. By illustrating this universal need through a recognizable figure like President Biden, we emphasize the importance and security of holding dollars, aiming to inspire confidence in Colombians to safeguard their savings by converting to this globally valuable currency.