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THE AUTOGRAPH - VINI JR
Omo - Unilever
MullenLowe Global
After the success of Autograph with Saka, we returned with another emotional story — this time to launch the new Omo Lavagem Perfeita in Brazil. We created a touching three-minute film starring Brazilian football icon Vinícius Jr. The story follows a young fan who treasures a yellow shirt signed by his idol. But when the shirt is accidentally washed, Omo’s powerful stain-removal becomes the unexpected villain — erasing not just dirt, but a memory he desperately wanted to keep.
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