Frescampo is a white-label brand from Exito stores that, unlike its competitors, operates with a limited budget to stand out. So, how can we make people aware that Frescampo orange juice is 100% natural? The solution was simple: use what everyone looks for when they want natural juice—fresh fruits. By prominently featuring real oranges in our store displays, packaging, and promotional materials, we effectively communicated the purity and natural quality of Frescampo orange juice. This straightforward approach allowed us to showcase our product's authenticity and appeal, even with a modest budget.