All families are welcome in Exito stores, and to celebrate Pride Month, we transformed our shelves into a vibrant LGBTQ+ flag. This flag was created with the help of over 200 brands that gave up their usual spots on the shelves to join us in celebrating love. This simple yet powerful activation in stores along the parade route became the most successful publication in the brand's history. By visually expressing our support for diversity and inclusion, we resonated deeply with our community and reaffirmed our commitment to welcoming everyone.